E cigarettes: US FDA blocks some flavors of British American Tobacco's key vape brand Vuse, ETBrandEquity British American Tobacco Vape Brands British American Tobacco British American Tobacco Vuse British American Tobacco Vape Brands Battling unregulated vapes, Big Tobacco tries a new strategy: joining in Since October, at least eight new vape brands playing up their American credentials have appeared among the broad array of unlicensed labels available on U.S. shelves.