FDA approves Juul's tobacco and menthol e cigarettes Reuters Today, FDA sent a warning letter to JUUL Labs for marketing unauthorized modified risk tobacco products (MRTP) by engaging in labeling, advertising and or other activities directed to consumers, including a presentation given FDA authorizes Juul e cigarette device and menthol and tobacco pods Juul can continue to sell e cigarettes, FDA says FDA plans to ban all Juul vape products